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Posted on: December 8, 2023

Localworks Unveils Explore44: Wheat Ridge's New Business Corridor Identity

Localworks, in collaboration with the W. 44th Avenue Subarea Plan, proudly introduces Explore44, a vibrant business corridor identity spanning Wheat Ridge's 44th Avenue. 

Explore44, born from a collaborative effort involving over 35 stakeholders and a comprehensive development process, encapsulates the diverse businesses along the four-mile stretch from Harlan to Ward. Denver-based firm Post Meridiem, renowned for their expertise in branding and civic engagement, was chosen to bring Explore44 to life. 

The tagline, "Where history, creativity, and community intersect," reflects the corridor's evolution from a Gold Rush rest stop to a thriving hub deeply connected to Colorado's essence. 

Explore44 invites residents and visitors to discover the corridor's offerings, from parks and recreation spaces to unique dining destinations. The initiative aims to boost the economic vibrancy of the corridor by providing enhanced marketing opportunities for local businesses. 

Before the brand goes live, residents are encouraged to vote on their favorite logo design. Check out the logos and place your vote by December 29, 2023, on What's Up Wheat Ridge.

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